Exploring the Relationship between Forest Science, Sustainable Forest Management Principles and the Perceptions of Local Forestry amongst Australian Audiences
Jason Ross - 2023
The report confirms a disconnect between the industry and the
public, with messaging failing to penetrate beyond the industry bubble, leading
to a lack of understanding of the climate-positive outcomes of sustainable
project provides the industry with principles and effective communication
strategies to improve its positioning for long-term viability and growth. It
draws upon previous research to understand the root causes of the disconnect
between the industry and the public and explore the infrastructure in place.
Additionally, it has analysed the successful strategies other countries use to
promote their forest products locally and internationally.