Exploring the Relationship between Forest Science, Sustainable Forest Management Principles and the Perceptions of Local Forestry amongst Australian Audiences

Jason Ross - 2023

The report confirms a disconnect between the industry and the public, with messaging failing to penetrate beyond the industry bubble, leading to a lack of understanding of the climate-positive outcomes of sustainable forest management.

The project provides the industry with principles and effective communication strategies to improve its positioning for long-term viability and growth. It draws upon previous research to understand the root causes of the disconnect between the industry and the public and explore the infrastructure in place. Additionally, it has analysed the successful strategies other countries use to promote their forest products locally and internationally.

 

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